KINFORMA
Website
Brief
Website for a swedish high end outdoor brand.
Insight
The feeling of high quality and community are the two focus points. The outdoors is more than a destination—it’s a shared experience that connects people, places, and purpose. We choose a restrained, clean aesthetic not for simplicity alone, but to let function and craftsmanship speak without distraction.
Solution
A clean and minimalistic website. Without distractions the brand can speak with quiet confidence.
Our identity reflects that same flexibility. The logo is designed as a versatile system: it can stand complete or be broken apart, used with or without the hooks, depending on context. A symbol that represent the power of bringing community and nature together.
